Celebrating Headwaters on World Tourism Day 2016

Date: Sep 27, 2016

For immediate release – September 27th, 2016



World Tourism Day (WTD) is commemorated each year on 27 September. Its purpose is to foster awareness among the international community of the importance of tourism and its social, cultural, political and economic value.


Headwaters Tourism is the recognized destination marketing organization for the Headwaters region of Ontario, providing tourism services on behalf of the regional tourism industry and on behalf of our municipal partners in Dufferin County and the Towns of Caledon, Mono, Shelburne & Erin.  With a vision to position Headwaters as Ontario’s premier rural tourism destination, the organization works to integrate tourism into the economic development strategies of the region’s municipalities, helping to build a robust and thriving tourism industry by working directly with tourism stakeholders across Headwaters.

The Town of Erin is proud to invest in the work being done by Headwaters Tourism. Each year our investment supports the impact tourism has on the region, bringing in over 886,000 visitors to the area and resulting in over $73 million in annual visitor spending.

On World Tourism Day, 2016 the Town of Erin is particularly pleased to recognize the work being done on our behalf by Headwaters Tourism, who have recently been recognized at the national level, being named a finalist in two Canadian National Tourism Award categories:

The Fairmont Hotels and Resorts Marketing Campaign of the Year Award

  • “Crayons” Newfoundland and Labrador Tourism – St. John’s, NL
  • “Where Am I?” Ontario Tourism Marketing Partnership Corporation – Toronto, ON
  • “Where Ontario Gets Real” Headwaters Tourism – Mono, ON

The VISA Canada Innovator of the Year Award

  • Assiniboine Park Conservancy - Winnipeg, MB
  • Headwaters Parade of Horses - Mono, ON
  • Société de développement du Parc de la Gorge de Coaticook - Coaticook, QC

Understanding that tourism is the world’s fourth fastest growing industry, and recognizing that the tourism industry contributes $23.6 billion annually to the provincial economy, Town of Erin is proud to invest in Headwaters Tourism as one element of our own economic development strategy and support the work they are doing to ensure the economic vitality and sustainability of our region.

On this World Tourism Day we are pleased to recognize the importance of tourism in the Town of Erin and to continue to work collaboratively with Headwaters Tourism to raise the profile  of this region as one of Ontario’s premier rural tourism destinations.

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